How do you evaluate coaching success?  Many business and executive clients measure success by an increase in the bottom line.  There is a belief that more money will lead to fulfilment.

More money + more things = more happiness.

However, clients often find a return on their investment that they weren't expecting.  When the coaching helps them to look inwards rather than outwards - that's when they can really find meaning in their lives.

Coaching around values

There’s nothing wrong with working on areas in a client’s life that generate financial wealth.  However there will be a time when a client starts to realise happiness isn’t generated by accumulating money. This is where a coach can really give support by helping a client discover meaning and purpose.

Many coaches will help clients explore meaning and purpose by working on their values.  Values can really help clients to start focussing internally rather than externally.  There are some really useful techniques you can use in our section on values if you’d like more information.

Coaching is ideal

works all over the world as a coach.  He is a keynote speaker and best-selling author (Coaching for Performance).  He’s only too aware that clients need to find fulfilment beyond the material.  He recounts the story of one banker, who found real meaning in his life after leaving his job and becoming a full time gardener.  Sir John believes it’s the role of a coach to work in this area with clients.

Coaching around meaning and purpose

What are your thoughts about working with clients around purpose and meaning?  Is it something you find more people are interested in during these uncertain economic times?  I’d really love to hear how you help clients uncover true meaning in their life.

Two excellent events from Coaching Connect coming soon: "Taking your coaching to the next level". If you want to discover ways of finding new clients, listen to world class speakers and connect and collaborate with fellow coaches, this is the event for you.

• Coaching Connect London:Book here.
• Coaching Connect Devon: Book here